Sneakers are no longer just for running. Sneakers have evolved into a culture, a status symbol, a platform, an investment and a multi-billion dollar global industry!
In this episode Kenrick is joined by Dion Walcott, Principal at Yellowbrick Impact which provides access to education through funded scholarships enabled by brand partnerships. Dion has made some incredible moves using sneakers to support social action and create opportunities for brands to pursue diversity and career opportunities. So what’s in a sneaker? We discuss kicks, Sneakerheads, brand activations, sneaker design, the booming business behind StockX, and why it’s important to invest in impactful initiatives like Yellowbrick and MARTK’D.